Alternative Apparel + Alison Sudol Launch Event

For Fall 2011, Alternative Apparel is launching a capsule collection of nature-themed, ultra-soft graphic tees with musician Alison Sudol of “A Fine Frenzy.”

I had the pleasure of  attending the launch event Saturday at Alternative’s  Venice outpost. The store – formerly a home – has been updated since its Spring 2011 opening, with vintage display fixtures, an accessories wall, and even a few home goods.

 I absolutely love the store’s cute, cottage-inspired space. How cute is AA’s famous garden patio?

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